SpaTrade Blog

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Live Blogging from Global Spa Summit

Wellness and Spa: A perfect marriage?


There is no doubt that “Wellness” is one of the most important trends shaping the spa industry’s future. I’ve been thinking about the topic of wellness for weeks–seems the more I learn the more confused I become!

The fundamental challenge when writing about “wellness” is the broadness of its definition.  As defined by the study Spas and the Global Wellness Market Synergies and Opportunities (Global Spa Summit/SRI International) “Wellness is multi-dimensional and holistic, incorporating dimensions of physical, mental, emotional, spiritual, social, and environmental wellness.” In other words, the concept of wellness is complex and mighty hard to nail down. (more…)

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GSS Wrap-up


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At the end of formal presentations, the GSS delegation came together one last time for a democratic wrap-up.  Edie Weiner and Philippe Bourguignon once again urged us to rise above the day-to-day and enable our future visions.  Next year,the Summit will be held at an Asian location, and the delegation was asked to vote on 10 locales within that region.  Somewhat surprisingly, the location with the highest percentage of votes was Bali, Indonesia.  While that does not make the location a certainty, the Global Spa Summit Board of Directors immediately set to work determining the feasibility of that option.

The delegation then broke into groups of 8-10, and each group was charged with coming up with “bridge-building” activities for the coming year. After compiling our lists, we then prioritized the lists and each group submitted one over-arching goal, which were gathered into a master list.  Volunteers were identified to assist with moving these goals along so that, when we gather next year, progress will have been made.  Susie Ellis urged us to continue to work together to further our industry. (more…)

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Global Spa Summit Day 2


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Day 2 of the Global Spa Summit started with a keynote address from Philippe Bourguignon, Vice Chairman of Revolution Places, and CEO of Miraval.  Bourguignon painted a world for us in 2025, imagining products such as drinkable perfume, cigarettes that cure lung infections; the demise of Walmart who has moved to an all-internet platform, and the emergence of the Iranian marketplace.  Consumers will continue to trade in possessions for experiences, and will continue to be more stressed than tired.  He believes that luxury will continue to exist, but it will look different.  “Luxurious” could mean not having to worry, or making choices that make life easier for you.

Bourguignon also stressed the importance of continued authenticity, and noted that currently at Miraval, they have removed any plantings that were not indigenous, and they use employees and family in the marketing photos, instead of models.  And no photo-shopping!  He helped us all to look beyond our current operating parameters.

Next I attended a breakout session entitled “Bridging Spa & Medicine, Fitness, Nutrition & Integrative Health”.  The panel was moderated by Dr. Roberta Lee, Vice Chair of the Department of Integrative Medicine at Beth Israel Hospital’s Continuum Center for Health & Healing, one of the largest academic integrative health centers in the US.  Dr. Lee was joined by Dr. Howard Murad, CEO of Murad, and Paul Lehr, President of the Pritikin Longevity Center. (more…)

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GSS delegation dines and dances


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Tonight the GSS delegation boarded a lovely boat and headed down the Bosphorus a mile or two to the award-winning Les Ottomans Hotel for a group dinner.  Les Ottoman is a sumptuous reconstructed villa, decorated in wonderful Turkish style with Feng Shui principles, that now houses 10 hotel suites.  The hotel is also home to an extensive Caudalie Vinotherapie® Spa, the only one in Turkey, where earlier in the week, I had enjoyed a relaxation treatment while floating in a small pool filled with Dead Sea salts and minerals.  The spa included, among many features, a relaxation room with carpeted walls and 4 heated white “pods” facing a sort of water fountain with a continuous stream of water descending from the ceiling.

After dinner, many of us headed to Reina, a complex of restaurants anddance floors right along the Bosphorus.  We had a great time dancing under the stars and the lights of the Bosphorus Bridge, on an open-air dance floor lit from below.  It was a great end to a jam-packed first full day of the Summit.

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GSS Day 1 Presentations


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After our morning keynote, Katherine Johnson, Senior Economist with SRI, presented a research study entitled “Spas & the Global Wellness Market: Synergies and Opportunities”, which was sponsored by Murad Inclusive Health Center.  The top 3 findings of this extensive report were:

  • The global wellness industry is currently valued at almost 2 trillion dollars annually
  • “Wellness” has gone mainstream
  • Spas are already pursuing wellness opportunities and seeing results

Johnson also identified 3 opportunities in the market:

  • The need for treatment-oriented conventional medical services
  • The opportunity to create wellness-oriented spa services
  • The emergence of “workplace wellness” and working with corporations and companies

SRI estimates there are 289 million wellness consumers in 30 wealthiest countries.  Much of what was presented was not necessarily news to those in the room, but it was good to have our instincts statistically corroborated. (more…)

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GSS gets a look at the future


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This morning, the Global Spa Summit delegation was treated a keynote presentation entitled “A View from the Future” from Edie Weiner, president of Weiner, Edrich & Brown (www.weineredrichbrown.com), a futurist consulting group.  What, you may ask, is a futurist?  According to Weiner’s web site, her company “identifies opportunities” for clients ranging from the U.S. Congress to Fortune 500 companies.  What that really means is, people like Weiner and her firm are adept at stepping back from everyday activities and seeing the big picture, both of what is happening now, and what is likely to happen in the future.  They don’t see the world like most of us do; they seem to have a sixth sense that intuits the meaning in the white spaces around everyday events, and they see trends coming WAY before we average spa folks do.

Weiner spoke about historical transformations; we have gone from an agricultural society (lasting thousands of years) to an industrial society (200 or so years) to post-industrial (45 years) to the current state, which she called “emotile” based on the fact that the current growth industries are based on our wants and needs, and the cycles are more and more compressed.  According to Weiner, we are reaching the end of the emotile age and will be entering the “Virtual” age, which will be defined by the value proposition of all kinds of space; inner-, outer-, micro-, cyber-, time- and a few other space dimensions.  (more…)

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GSS 2010 program begins!


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The 2010 Global Spa Summit (www.globalspasummit.org) program began on Monday afternoon with concurrent “Bridge Building” breakout sessions.  I attended an SRO “Financial Benchmarking” session moderated by Mia Kyricos of Starwood.  Mia kicked things off by going around the room and asking everyone what industry segment they represented, and what they were after in terms of benchmarking data.  It quickly became apparent that there won’t be an easy solution!  This year’s Summit is sold out at 250 delegates, representing 40 different countries.  While the Summit is predominately attended by hotel & resort spa leaders, there are also folks from destination, day, medical, and cruise ship spas, as well as equipment and product vendors, tourism professionals, and spa developers.  This diverse group have data needs that are sometimes the same, and sometimes very different. (more…)

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GSS Welcome Reception


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Tonight the summit delegation was hosted for a cocktail party on the 16th floor rooftop terrace at the Swissotel Bosphorus by hotel G.M. Gerhard Stuger, Anne McCall Wilson of Fairmont Raffles, and Elmar Nagele of Thermarium.  Delegates enjoyed festive food and drink and tours of the beautiful Amrita Spa in the hotel.  The spa covers 40,000 square feet and includes an indoor saltwater pool, fitness center, 14 treatment rooms, saunas and steam rooms, retail area, and extensive mens and ladies locker rooms.  There is also a couple’s suite that is the size of a small apartment, and a lovely hamam area.

It was a great first gathering of summit delegates, some of whom are new to the GSS and some who have attended before, and it was personally great to reconnect with folks I have not seen in a while.  We look forward to the official beginning of the conference program tomorrow.

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Visit to an authentic Turkish Hamam


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Today I did what every visitor to Turkey should do, I experienced a bath at an authentic Hamam.  The Global Spa Summit organizers had arranged a visit to the Cagaloglu Hamam, built in 1741 and still operating today.  While this Hamam could use a little renovation of it’s own, it’s in remarkably good condition.  I can’t imagine what any spas we’ve built in the last 20 years will look like at 300!

I entered the reception area and was shown a list of the services available, which range from “self-bath” to “oriental luxury”, which is the works.  I opted for the “kese and bath”, priced at about 75 Turkish Lira, or about US$48.  I was then escorted back to the ladies camekan, a kind of marble courtyard surrounded by 2 levels of changing cubicles.  Each cubicle had a narrow bed, sort of like the nurses office in elementary school.  I was instructed to remove my clothes and wrap myself in a pestamal, a checkered cloth which you wear like a sarong.  I was also instructed to wear a wooden slipper, sort of like Dr. Scholls but much harder to walk in.  I’m not sure if the wet marble floors or the wooden shoes are more dangerous!

Next I went to the hararet, or steam room.  At Cagaloglu, the hararet is large, featuring a central naval stone that was probably 10 feet across, and the room is ringed with about a dozen separate faucets and basins, some of which have water constantly running.  My attendant did not speak any English, but succeeded with hand gestures and a few words to communicate her directions to me.  I started by lying on my stomach and she scrubbed me all over with a wet mitt (which she gave to me when I was finished); once she had done both sides she then led me by the hand over to one of the basins and used a bowl to rinse me off. (more…)

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Richmond Nua Wellness Spa has much to offer


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What better way to recover from an overnight flight than to be whisked away to a destination spa?  I had no idea what to expect when I arrived at Richmond Nua Wellness Spa in Sapanca, Turkey (www.richmondnua.com), but I’m going to raise the bar here for the travelers who follow me – I love this place!

This is one of the Richmond Hotel chain’s 5 locations, and the only one that is a wellness spa.  The six-story, 131 guest room location is ideally situated on the south side of Lake Sapanca, about 1 1/2 hours outside of Istanbul.  The staff is terrific all round, and the accommodations are top notch.  The 26,000 square foot spa has 16 massage and body treatment rooms, 3 facial rooms, a salon, a wellness center, and a wet amenity area on two levels with more features that I can count, including a laconium, tepidarium, aqua cave adventure shower, a loft sauna, at least 3 different kinds of steam room, and multiple relaxation areas, some of which are warm, and some room temperature.

I spent 3 hours in the spa and tried every single wet amenity; enjoyed an excellent Aromatherapy Massage, and then found my favorite spot; a relaxation room featuring 6 heated water beds, each with it’s own set of headphones playing rainforest-oriented nature sounds.  Bliss for the jet-lagged body, I could have spent the night right there. (more…)

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